Dr Norhayati Zakaria, Assistant Professor - Faculty of Business

Dr Norhayati Zakaria

Associate Professor
Business and Management

+971 4 278 1980
[email protected]

Dr Norhayati Zakaria is an Associate Professor at the University of Wollongong in Dubai (UOWD) and currently teaches undergraduate courses such as responsible leadership, integrated business as well as postgraduate courses including capstone Business Research Project. She is also teaching PhD courses like literature review and qualitative applied data analysis. Her educational training bridges interdisciplinary fields between cross-cultural management, international management, international business, and information science and technology.

As an educator at heart, her teaching philosophy is strongly based on her personal values of passion, commitment, and pragmatism. She believes in having a high level of enthusiasm and excitement not only for the subject to be taught, but also for developing an effective student-faculty relationship. She also believes in creating the right atmosphere and a conducive environment for learning for her students. According to her, warmth and passion for the students and the class are the two main ingredients that motivate students to strive for the best.

Dr Zakaria was an Associate Professor at School of International Studies at Universiti Utara Malaysia and began her career as an academic from 1996. She joined as a tutor and was awarded with full scholarship to pursue her postgraduate studies (Masters and PhD) in USA.

PhD Information Science & Technology, Syracuse University, Syracuse, USA
MPhil Information Transfer, Syracuse University, Syracuse, USA
MS Management, Rensselaer Polytechnic Institute, Troy, USA
BBA (Human Resource Management), Universiti Utara Malaysia, Malaysia

Zakaria, N. & Mohd Yusuf, B.N. (In press). Sacrifices from Relocation to a Foreign Land: Multifaceted Challenges Experienced by Self-Initiated Expatriate Female Nurses during Cross-Cultural Adjustment, Current Psychology, Springer Nature
Zakaria, N., Sehgal. R., Watson, A & Kamarudin, K. (In press). Staying Afloat? Using a Reflective Cycle Approach to Examine the Effects of Crisis on the Business Resilience of SMEs during COVID-19, Journal of General Management, SAGE
Muton, N.A.R., Zakaria, N, Abdul-Talib, A.N. & Mohd Yusof, S.A. (In press) Should I accommodate you? Cross-cultural code-switching behaviors of global virtual team members during swift trust formation’, International Journal of Networking and Virtual Organisations.
Abdul-Talib, A.N, Zakaria, N. & Abdul-Latif, S. (eds) 2022. Multidisciplinary Perspectives on Cross Border Trade and Business, Hershey, PA: IGI Global.
Mohd Yusuf, B.N., Zakaria, N. & Abdul-Talib, A.N. 2021. Using social network tools to facilitate cultural adjustment of self-initiated Malaysian female expatriate nurses in Saudi Arabia, Journal of Infection and Public Health, 14, 380-384.
Zakaria, N., Abdul-Talib, A.N., Amelinckx, A. (eds) 2021. Transcending Cultural Frontiers: Practices, Challenges and Strategy for International Business, NY: Springer Nature.
Zakaria, N. & Mohd Yusof, S.A. 2020. Crossing Cultural Boundaries Using the Internet: Toward Building a Model of Swift Trust Formation in Global Virtual Teams. Journal of International Management, 26(1), 1-19
Zakaria, N., Wan-Ismail, W.N.A. & Abdul-Talib, A.N. 2020. Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumer’s purchasing of foreign brands, Asia Pacific Journal of Marketing and Logistics, 33(2), pp. 526-560.
Zakaria, N. & Flevy, L. (eds) 2020. Embedding Culture and Quality for High Performing Organizations, 1st Edition, Routledge, Taylor & Francis Group.
Zakaria, N. 2019. Making Sense of Culture: Cross-Cultural Expeditions and Management Practice of Self-Initiated Expatriates Working in Foreign Workplace, Routledge, Taylor & Francis Group.
Yama, H. & Zakaria, N. 2019. Explanations for cultural differences in thinking: Easterners’ dialectical thinking and Westerners’ linear thinking, Journal of Cognitive Psychology, 31(4), 487-506.
Lasrado, F. & Zakaria, N. 2019. Go Green! Exploring the Organizational Factors That Influence Self- Initiated Green Behaviour in the United Arab Emirates, Asia Pacific Journal of Management.
Lasrado, F & Zakaria, N. 2018. Internalizing a Culture of Business Excellence: Perspectives from Quality Professionals, CRC Press, Taylor & Francis Group.
Zakaria, N., 2017. Emergent Patterns of Switching Behaviours and Intercultural Communication Styles of Global Virtual Teams During Distributed Decision Making. Journal of International Management, 23(4), 350-366.
Zakaria, N., 2017. Culture Matters? Decision Making in Global Virtual Teams: Managing the Challenges and Synergies during Globally Distributed Collaboration, CRC Press, Taylor & Francis Group.

Dr Zakaria’s research interests are Global Virtual Teams, Self-Initiated Expatriates, Cultural Agility, Cultural Sensemaking, SwiftTrust Formation in teamwork.

In specific, she is interested to further explore on a research agenda with a key question of: what is the cross-cultural kit needed for talented human resources to build a cross-culturally-competent individuals and how do they develop culturally versatile competency and technologically savvy skills to effectively perform in the novelty virtual work structure such as global virtual teams.

Research Grants

Who is HENRY s? Developing a VAL(B) Framework in Conspicuous Consumption of Luxury Market in Malaysia: 2020-2021
Co-Principle Investigator
Fundamental Research Grant Scheme (FRGS-RACER), Malaysia Ministry of Higher Education – AED27,000

How competent, are you? Developing a C.A.B. cross-cultural competency framework for inculcating cultural sensitivity among Malaysian nurse expatriates: 2016-2019
Co-Principle Investigator
Fundamental Research Grant Scheme, Malaysia Ministry of Higher Education - AED 42,000

You are a Stranger! Examining the Process of Swift Trust Formation in Global Virtual Teams Using Team Model and Cross-Cultural Theoretical Framework (2nd phase): 2015-2017
Principal Investigator
Asian Office of Aerospace Research & Development (AOARD) - USD $99,158

You are a Stranger! Examining the Process of Swift Trust Formation in Global Virtual Teams Using Team Model and Cross-Cultural Theoretical Framework: 2014-2015
Principal Investigator
Asian Office of Aerospace Research & Development (AOARD) - USD $114,387

Managing across cultures
Responsible leadership
Capstone class: integrated business
Business research project
Literature review
Qualitative business analysis

Dr Norhayati Zakaria

Open Day