Dr Nermeen Mustafa is an Assistant Professor at UOWD and joined the University in 2014. She teaches marketing communication, marketing strategy, retail marketing and strategic decision making to undergraduate and postgraduate students.

She completed her MSc at Boston University in the area of multinational commerce and received her doctorate from Cass Business School – City University in London in the area of marketing strategy where she was awarded the prestigious Sir John Cass Honorary Post-Doctoral Research Fellowship.

Dr Mustafa is a specialist in luxury brand management, and marketing strategy for creative industries and has consulted and worked with organisations such as the Ritz Hotel London, Estee Lauder, L’Oreal Paris, Donna Karan, Penhaligon, Dior, Harrods in London, Guerlain, Givenchy, and the LVMH group among others.

Dr Nermeen creates a rich learning environment through collaborative industry assessments, key guest speakers, case studies, using story- telling methods underpinned by relevant theory, as well as creating interactive discussion to challenge students’ thinking beyond the textbook material, and occasional guest speaker invitations.

Prior to joining, she served as a lecturer and program director at Cass Business School London, and as senior lecturer and subsequently as an advisor to the Senate Portfolio Development Committee board at the European Business School in London, where she was a key member in founding the institution’s Masters in Luxury Management program.

Dr Mustafa brings a wealth of knowledge gained through more than ten years of experience in the UK education sector where she received a number of teaching awards throughout her career.