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Master of Marketing
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  • Master of Marketing

Master of Marketing

Degree Summary
Admission Requirements
Career Paths
Program Structure
Accreditation
Faculty
Duration
18 - 24 months
10 - 12 subjects
Classes commence
  September (Autumn)
  January (Winter)
  April (Spring)
Fees*

AED 9,415.35 / USD 2,565 per subject
*VAT 5% inclusive

Marketing has become a key driver of businesses today. An innovative idea, product, service, technology or business model, alone cannot sustain a company, it needs to be paired with marketing.

Marketing plays an essential role for an organisation, from defining and managing the brand to promoting a product or service, it serves as the face of a company. It involves social media, public relations, advertisements, market research, events and more. 

UOWD's Master of Marketing (previously known as Master of Business in Marketing) is ideal for marketers who are seeking to further their careers. You will have the opportunity to study a wide range of advanced topics in business, marketing and gain profession-oriented specialist marketing skills required to excel in management roles.

You will be trained to formulate strategic plans, evaluate marketing theories and frameworks, design projects using market research tools. You will also be equipped with the high-level skills to generate and position products and services for the market. 

Communicate with people across the world through marketing campaigns and influence customer buying decisions by pursuing a career in marketing. 

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Career Selection Guide
Master's Degrees Business
Master's Degrees Business
  • Academic Requirements
  • Application Procedures
Entry Requirements

Students applying for a master's degree must have completed a bachelor's degree (or equivalent) at an accredited institution of higher education and have achieved the minimum grades outlined below: 
 

Country Direct Admission Probationary Admission*
( GPA 2.5-2.99 or equivalent)
Conditional Admission**
(GPA 2.0-2.49 or equivalent)
Australia 65% 57% 50%
China 75% 63% 50%
Egypt 65% (Good) 57% 50% (Pass)
India 50% 45% 40%
10 Point System: 7.0/10.0 10 Point System: 6.0/10.0 10 Point System: 5.0/10.0
4 Point System: 3.0/4.0 4 Point System: 2.5/4.0 4 Point System: 2.0/4.0
Iran 14 13 12
Jordan 70% 60% 50%
Kenya 50% 45% 40%
Lebanon 11 10.5 10
Nigeria 50% 45% 40%
Pakistan 50% 45% 40%
Russia Average of 4 Average of 3.5 Average of 3
UAE 3 2.5 2
UK 2nd Class Honours with lower division (or min 50%) 45% Pass (or min 40%)
USA 3 2.5 2

 

* Applicants with a bachelor’s degree in the relevant field of study, or its equivalent, with an overall GPA between 2.5 and 2.99 (on a 4.0 scale) may be conditionally admitted to a master’s program, only if they meet the necessary English language requirement. Such students must take a maximum of 18cp of subjects studied for the master’s degree during the period of conditional admission and must achieve an overall WAM of 55 in their first 3 subjects at the University. Students who fail to achieve this standard may have their enrolment discontinued.

** Applicants with a bachelor’s degree in the relevant field of study, or its equivalent, with an overall GPA between 2.0 and 2.49 (on a 4.0 scale) may be conditionally admitted to a master’s degree, only if they meet the necessary English language requirement and they will be required to complete a maximum of 18cp remedial non-credit bearing subjects prior to enrolment in their chosen Master’s degree. Students must achieve a minimum WAM of 55 in these subjects in order to progress to the master’s degree or may have their enrolment discontinued.

Note:

[1] Unless otherwise stated, the entry requirements above are based on Section I institutions. Further details on alternate entry requirements can be obtained by contacting the Admissions department.

English Language Requirements

At UOWD, all classes are taught in English and in order to enrol in a master's degree you will need to submit one of the following certificate of English language proficiency:
 

English Language Test Entry Score
IELTS (Academic) Overall score of 6.0 with 6.0 in Reading and Writing and 5.0 in Listening and Speaking
Internet based TOEFL 79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking
Computer based TOEFL 213 with a 4.0 TWE/Essay Writing
International paper based TOEFL 550 with a 4.0 TWE/Essay Writing
EmSAT Achieve – English 1400

Note: Students who have achieved an overall Academic IELTS score of 6, but with a minimum of 5 in reading and writing for their relevant program, may opt to take Academic Writing as an additional subject during their first semester at an additional fee of AED 1,050/USD 286. A 50% pass rate is required to clear the post enrolment condition. Alternatively, the student may opt to retake the IELTS test.

Credit for Prior Learning

In some cases your prior learning may be recognised by exempting you from completing specific subjects at UOWD on the basis of work you have already completed at another recognised institution or if you have a completed a bachelor degree in a relevant area from an accredited institution. In the case of Master of Marketing, credit for prior learning may also be considered if you have a UOWD Graduate Certificate in Business.

If you are seeking credit for prior learning, you will need to submit an official academic transcripts showing all courses studied and the grades obtained, syllabus details (including information on course content) for the courses you have successfully completed and an explanation of the grading system, or proof of your work experience or further training. Your eligibility for Credit for Prior Learning will be decided in consultation with UOWD's Faculty Offices prior to the beginning of the program.

To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.

Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.

Supporting Documentation

The following records are required to process your application. Please ensure that all these documents accompany your UOWD application for admission form submittal:

  • The original transcripts of your bachelor’s degree results
  • A Certificate of Completion

(If the above documents are not in English, a certified English translation is required)

  • Proof of your english language proficiency

(Note: Results from IELTS & TOEFL tests must be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)

  • Your current resume or CV
  • A copy of your UAE ID card (if applying from within the UAE)
  • A copy of your passport (and Residence Visa, if resident in the UAE).

Additionally, if you are seeking advance standing in your chosen program:

Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.

Attestation of Documents

Applications are required to obtain attestation / equivalency of their bachelor’s degree from the UAE Ministry of Education. The attestation / equivalency process is dependent upon whether you completed your bachelor’s degree within the UAE or outside the UAE.

If the bachelor’s degree was completed outside UAE, you must have your bachelor’s degree and transcripts/mark sheets certified by:

  1. The issuing University and/or recognised authority for tertiary education in the host country in which you completed your education
  2. The Ministry of Foreign Affairs in the host country
  3. The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations.

Additionally, the UAE Ministry of Education must issue an Equivalency Certificate. Applicants must have a valid UAE residency visa when applying for an Equivalency Certificate. In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.

If you are unable to secure the Equivalency Certificate(s) as outlined above will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the equivalency certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.

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Program Structure

The maximum requirement to graduate from Master of Marketing degree is twelve (12) subjects. However, if you have completed a bachelor's degree in a relevant business area or a UOWD Graduate Certificate in Business, you may be able to complete the this degree in a total of ten (10) subjects in line with UOWD’s policy on Credit for Prior Learning decided in consultation with UOWD’s Faculty of Business office prior to the beginning of the program.

Common Business Subjects
  • Accounting and Financial Management
  • Operations Management
  • Organisational Behaviour and Management
  • Principles of Marketing Management

Note: If you are eligible for credit for prior learning from all four common business subjects, you will be required to complete two further elective subjects from within your specialisation.

Specialisation Subjects
  • Marketing Communications
  • Research for Marketing Decisions
  • Consumer Behaviour
  • Marketing Strategy
  • Social Marketing
Capstone Project
  • Marketing Research Capstone
Electives

Students are required to choose two electives from the approved list below:

  • Retail Marketing Management
  • International Marketing Strategy
  • Managing Services and Relationship Marketing
  • Strategic Brand Management
  • Digital Marketing
  • Supply Chain Management
  • Contemporary Issues in International Business
  • Creating and Marketing New Products

Career Opportunities

Career progression is rapid in the marketing field and the Master of Marketing degree will help you to achieve the highest level in your chosen sector. You will be able to pursue careers such as: 

  • Marketing Director
  • Project Managers
  • Consultants
  • Public Relations Manager

Accreditation and Recognition

All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.

Also, all business degrees of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).

Students will be issued a UOW Australia degree upon graduation.

Professional Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

AACSB

The Association to Advance Collegiate Schools of Business (AACSB) provides an international seal of approval for business programs that ensures the educational needs of students are met through high quality, continuous improvement and excellence in education. This globally recognised accreditation has been awarded to only the top five percent of the world’s business schools.

Chartered Institute of Marketing, UK (CIM)

Chartered Institute of Marketing

The program is accredited by the Chartered Institute of Marketing, UK (CIM). As per this accreditation, students graduating from the Master of Marketing degree are given direct entry to the Diploma in professional marketing of CIM, with exemption. CIM qualifications are highly sought after by employers and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Dr Flevy Lasrado

Program Director

With a plethora of experience in both academia and industry along with a keen interest in business excellence and innovation, Dr Flevy has extensive knowledge of quality assurance and institutional effectiveness. She is an active researcher and employs blended learning and case-based teaching approach in her classroom.

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Faculty

Dr Ioannis Manikas

Associate Professor

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Dr Munyaradzi Nyadzayo

Associate Dean (Research)

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Dr Namrata Gupta

Assistant Professor

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Dr Nermeen Mustafa

Assistant Professor

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Dr Okey Peter Onyia

Associate Professor

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Dr Prakash Vel Kumar Shankar

Associate Professor

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Dr Sabiha Mumtaz

Assistant Professor

Read More

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Mobile applications have become an essential part of a business in industries such as healthcare, entertainment, finance, IT, Tourism and Travel, fashion, e-commerce, banking, government, hospitality and food service, education, retail and many more.

The development of mobile applications has transformed markets where businesses want to take advantage of the increase in the time spent on apps by people. It is predicted by the year 2024, the total annual app downloads will come to 184 billion per year, growing at a Compound Annual Growth Rate (CAGR) of 9.8%.2 Skilled App developers are required to assist with the growing demand for applications.

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If you want to develop the next big App that transforms the lives of people, becoming an App developer is the career path for you.

References:

  1. https://buildfire.com/app-statistics/
  2. https://www.businessofapps.com/data/app-statistics/#3.1

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Bachelor of Business Information Systems
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The automotive industry is currently experiencing a wave of technological innovation and is projected to grow to just under nine trillion U.S. dollars by 2030.1

Automotive Engineers can lead the change in the industry as in the next decade it is expected that one in five new car sales globally will be battery electric vehicles, and millions of new self-driving cars will be added to the world’s fleet.2 Their creations have a direct impact on the lives of the people as cars can be seen everywhere.

The European Union plans on banning the sale of combustion engine cars by 2030 and shift to 100% zero-emission vehicle sales by 2050.3 As the new generation of Automotive Engineers you can directly contribute to this change and provide green solutions for the future.

Automotive Engineers conduct research, design and develop vehicles and their subsystems. They may work on the vehicle's engine design, performance and fuel efficiency, aerodynamics, safety features and other aspects of vehicle’s operation.

Being an Automotive Engineer will give you the opportunity to influence the future of the car industry and reduce our dependency on fossil fuels.

References:

  1. https://www.statista.com/statistics/574151/global-automotive-industry-revenue/
  2. https://www.statista.com/statistics/960920/global-electric-vehicle-market-share-by-segment/
  3. https://theicct.org/sites/default/files/publications/Combustion-engine-phase-outs-EU-May2020.pdf

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Bachelor of Engineering (Honours) - Electrical Engineering
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References:

  1. https://www.marketsandmarkets.com/Market-Reports/big-data-market-1068.html

Click below to choose your degree

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Blockchain allows digital information to be recorded and distributed, but not edited. It can be applied to various industries such as, to store data about patients’ medical records, monetary transactions, supply chain and more. It allows companies to easily and quickly trace products and transactions. Blockchain also promotes transparency, reliability and authenticity and reduces risk and fraud.

The global blockchain market size is projected to grow from USD 3.0 billion in 2020 to USD 39.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 67.3% during 2020 to 2025.1

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References:

  1. https://www.marketsandmarkets.com/Market-Reports/blockchain-technology-market-90100890.html#

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Bachelor of Business Information Systems
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Brand Ambassadors have become a trusted source of information for the customers and can attract new customers. A brand ambassador, also recognised as an opinion leader or influencer, is a person who is hired to endorse or promote the products or services that are offered by an organization or company.

Brand Ambassadors can put a spotlight on the company and attract customers which can increase the brand relevance, awareness and sales.

If you want to use your natural showmanship to influence customers and represent an international brand, then a Brand Ambassador is the choice for you.

References:

  1. https://www.statista.com/statistics/1036560/global-influencer-marketing-platform-market-size/

Click below to choose your degree

Bachelor of Business (Marketing)
Bachelor of Communication and Media (Marketing Communication and Advertising)
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Master of Marketing
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References:

  1. https://www.reportlinker.com/p05749258/Cloud-Computing-Market-by-Service-Deployment-Model-Organization-Size-Workload-Vertical-And-Region-Global-Forecast-to.html

Click below to choose your degree

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If you want to see your campaigns come to life and create memorable products that are used by people around the world, then this is the career path is for you.

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Bachelor of Business (Marketing)
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Jobs related to cyber security are among the fastest-growing roles in IT as businesses rely on these specialists to protect their systems and information from security threats. There has been a 94% growth in cyber security job postings in the last six years.1

With an increasing need to protect systems and critical information by businesses, it is the perfect time to become a Cyber Security Specialist.

References:

  1. https://www.burning-glass.com/research-project/cybersecurity/

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If you want play an integral role in the decisions businesses make by analysing critical data, this is the career path for you.

References:

  1.  http://www3.weforum.org/docs/WEF_Future_of_Jobs_2018.pdf

Click below to choose your degree

Bachelor of Business Information Systems
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Become a diplomat and represent your country at the United Nations.

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You can transform your business vision in to reality and start your own venture by studying to become an Entrepreneur.

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Bachelor of Business (International Business)
Bachelor of Business (Management)
Bachelor of Business (Marketing)
Bachelor of Business Administration
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Bachelor of Computer Science
Global Executive Master of Luxury Management (GEMLux)
Master of Business Administration
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Master of Media and Communication

Similar Career Paths

  • Business Consultant
  • Financial Advisor
  • Management Analyst
  • Public Relations Manager
  • Recruiter

Ethical Hackers look for weaknesses in IT systems, networks and applications using the same knowledge and tactics as criminal hackers. They use a series of tools to simulate real-life cyberattacks, identify weak spots and help organisations improve their digital security systems and firewalls.

Not all hackers are malicious. Ethical Hackers are also known as “White Hat Hackers”, who use their skills to help protect against attacks from “Black Hat hackers” who want to steal data, take down networks or compromise systems. Ethical hackers can work for some of the biggest multinationals and even governments such as FBI and CIA, where a breach in the system can have drastic consequences.

The employment in the information security sector is projected to grow by 31% from 2019 to 2029, due to an increase in cyber threats and security incidents.1 To deal with these incidents, organisations require ethical hackers to secure their systems.

Ethical Hackers protect an organisation’s confidential information from falling in to the wrong hands. If you want to safe guard your future workplace from cyberattacks, an Ethical Hacker is the career path for you.

References:

  1. https://www.bls.gov/ooh/computer-and-information-technology/information-security-analysts.htm

Click below to choose your degree

Bachelor of Computer Science
Bachelor of Computer Science (Cyber Security)

Similar Career Paths

  • Big Data Architect
  • Business Intelligence Engineer
  • Data Analyst
  • Data Engineers
  • Data Miners
  • Data Visualisation Developer
  • Machine Learning Engineer
  • Statisticians

Editing, in many ways, works like a magic trick. It can inspire the desired effect upon the audience. For instance, adding music on the right time can intensify the emotions of the audience.

Editors use story telling tools such as shot selection, scene structure, sound and visual effects that grasps the attention of the audience, making them feel they are part of the journey with the characters.

From editing YouTube videos to films that can win academy awards, Film and Video Editors can work on various productions to display their talents.

With the advancement of computer and technology, a Film and Video Editor’s job has become more complex. They play a key role in the post production process and their skills can determine the quality and delivery of the finished result. They use creative and technical skills to assemble recorded raw camera footage, dialogue, sound effects, graphics and special effects to produce a final video or film, suitable for broadcasting.

They may work on various productions such as commercials, corporate training videos, feature films, music videos, television programmes and many more.

Become a Film and Video Editor, if you want to be the person who makes an impact in the film and television industry with your editing skills and creativity.

Click below to choose your degree

Bachelor of Communication and Media (Screen Media Production)
Bachelor of Communication and Media (Visual Communication Design)
Master of Media and Communication

Similar Career Paths

  • Animator
  • Cinematographer
  • Multimedia Artist
  • Technical Support Specialist

Financial Planners can help people and businesses achieve their long-term goals and current financial needs. They recommend their clients the best way to save, invest, and grow their money.

Financial Planners assess the financial situation of the client, consult to analyse their goals, risk tolerance and life or corporate stages. After which they create a suitable plan to achieve their goals through distributing their available savings into a diversified collection of investments in order to grow or provide income.

Financial planning includes help with budgeting, investing, saving for retirement, tax planning, insurance coverage, and more.

Do you want to help people secure their financial future? Then choose to become a Financial Planner.

Click below to choose your degree

Bachelor of Business (Accountancy)
Bachelor of Business (Finance)
Bachelor of Business Administration
Master of Applied Finance (Corporate Treasury)
Master of Financial Management

Similar Career Paths

  • Finance Manager
  • Financial Advisor
  • Financial Analyst
  • Investment Consultant

Designers are visual communicators who leave a lasting impression on us – be it an advertisement you see, the illustrations in a book you read, the logos and packaging of your favorite brands, their work shapes how we perceive and interpret the world around us. They communicate ideas to inspire, inform, or captivate consumers through both printed and electronic mediums that include images, words, or graphics.

Graphic Designers must communicate with clients, customers and other designers to ensure that their designs convey the desired message and information. Every business or individual has a story to tell which needs to be communicated to their audience. Graphic Designers have the ability to convey a brand, message, story and meaning through their work.

Graphic Designers are modern day artists and if you have a passion for art and creativity, this is the career for you.

Click below to choose your degree

Bachelor of Business (Marketing)
Bachelor of Communication and Media (Digital and Social Media)
Bachelor of Communication and Media (Marketing Communication and Advertising)
Bachelor of Communication and Media (Screen Media Production)
Bachelor of Communication and Media (Visual Communication Design)

Similar Career Paths

  • Art Director
  • Content Developer
  • Creative Director
  • Interface Designer
  • Visual Journalist
  • Web Designer

An HR consultant is an important asset to a Human Resource team, ensuring an organisation’s human capital serves the best interests of the company by developing a human resources model specific to the needs of the organisation.

HR consultants serve as internal consultants that recommend solutions, developing and implementing HR policies and procedures, while complying with laws and regulations.

They are responsible to ensure that the employees are working efficiently and effectively towards the goals of the organisation, advising on various issues such as payroll, employee benefits, training and development, recruitment and selection, change management and occupational safety. They also conduct audits and maintain reports for various HR activities and projects.

If you want to give an organisation a new perspective and use your expertise to find business solutions, becoming an HR Consultant is the career for you.

Click below to choose your degree

Bachelor of Business (Human Resource Management)
Bachelor of Business (Management)
Bachelor of Business Administration
Master of Business Administration
Master of Human Resource Management
Master of Management

Similar Career Paths

  • Office Manager
  • Payroll Specialist
  • Recruiter
  • Risk/Compliance Manager
  • Training and Development Manager

IT Managers can lead a business to success by ensuring technology aligns with the business goals. Information technology fosters innovation and is an essential part of an organization. Businesses that invest in technology and choose the path of innovation can increase performance, market share and competitiveness.

An IT Manager, plans, directs and oversees all activities related to a company's computer and information systems. They are responsible for the overall performance of electronic networks, hardware and software that a business uses.

As the world moves towards digital transformation, maintaining the technical infrastructure of a business is essential. Due to these technological developments, the employment of computer and information systems managers is projected to grow 10 percent from 2019 to 2029 which is much faster than the average for all occupations.1

The demand will continue to grow for Computer and Information Systems Managers, as organisations expand their business to digital platforms.1

References:

  1. https://www.bls.gov/ooh/management/computer-and-information-systems-managers.htm#:~:text=Employment%20of%20computer%20and%20information,their%20business%20to%20digital%20platforms.

Click below to choose your degree

Bachelor of Business Information Systems
Bachelor of Computer Science
Master of Information Technology Management

Similar Career Paths

  • Computer Systems Manager
  • IT Analyst
  • Security Specialist
  • System Analyst
  • Technical Operations Officer
  • Telecommunications Specialist

Investment Bankers serve as financial advisors and help secure the financial future of individuals, corporations and governments.

These professionals can help start a new business by raising seed capital or arrange finances to fund the operations of a business. Investment Bankers give an entrepreneur the push they need and help their businesses grow. They also help fill in the gaps in legal, tax, accounting or operations which might slow down the process.

Investment Bankers can also help their clients in managing risk, providing financial advisory, assisting with mergers and acquisitions, underwriting deals and undertaking other financial activities.

Becoming an Investment Banker will enable you to build financial security for people, or set entrepreneurs and SME’s on the roadmap to growth.

Click below to choose your degree

Bachelor of Business (Accountancy)
Bachelor of Business (Finance)
Bachelor of Business Administration
Master of Applied Finance (Investing)
Master of Business Administration
Master of Financial Management

Similar Career Paths

  • Financial Advisor
  • Financial Analyst
  • Financial Planner
  • Hedge Fund Managers
  • Stock Broker
  • Trader

Journalists can be considered as storytellers. They may work on researching, reporting, and writing newsworthy stories on various topics, from social issues and politics to sports and entertainment.

Journalists are mainly involved in gathering and disseminating information for public consumption through different types of media such as newspapers, magazines, television stations, websites, radio stations and mass communication organizations.

They can find employment in a range of organisations such as national, regional and local newspapers, magazines, radio and television stations, media and broadcast companies, communication agencies, PR consultancies, advertising and marketing companies.

Everyone has a story to tell and if you want to give them a voice, then becoming a journalist is the career path for you.

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Bachelor of Business (International Business)
Bachelor of Business (Marketing)
Bachelor of Communication and Media (Marketing Communication and Advertising)
Master of Educational Studies
Master of International Relations
Master of Media and Communication

Similar Career Paths

  • Copywriter
  • Editor
  • Newspaper Reporter
  • Public Relations Agent

Lecturers have the power to change the future. They play a vital role in preparing their students for their future career path and often act as career advisors to help them get placed in to jobs.

Their students are the future generation, who will shape the world we live in. Lecturers not only provide students with facts and knowledge, they raise a new generation that will be equipped to take their productive place in the world. They prepare students for the life beyond the classroom and inspire them to give their best and dream bigger.

As education is evolving at a fast pace, lecturers are incorporating new teaching tools and methodologies to improve the learning in the classrooms.

If you want to influence the next generation of decision makers and creative thinkers, choose to become a Lecturer.

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Doctor of Philosophy (PhD)
Graduate Diploma in Educational Studies
Master of Educational Studies

Similar Career Paths

  • Counselor
  • Principal
  • Professor
  • Researcher
  • Teacher

Knowledge is power for any business, government agencies, nonprofit organisations or any other organisation. They can be at a disadvantage and can be at a risk for financial losses, poor performance, and failure to meet their target or goals, if they don’t have it.

Management Consultants are problem solvers, who identify solutions for organisations problems and make suggestions for changes that can be implemented. They gather and analyse data to information and recommendations that can be shared with the company. They also provide advice, industry counsel and functional expertise in areas such as strategy, leadership and reorganisation.

The expertise and skills of management consultants can improve overall business performance and operations, create value and maximize growth which makes them an asset to an organisation.

If you want to develop creative solutions and transform organisations, then Management Consultancy is the career path for you.

Click below to choose your degree

Bachelor of Business (Human Resource Management)
Bachelor of Business (Management)
Bachelor of Business Administration
Master of Business Administration
Master of Human Resource Management
Master of International Business
Master of Management

Similar Career Paths

  • Business Analyst
  • Strategy Consultant

Market Research is a critical component for a business to understand market trends, customers and their competitors.

Market Research Analyst makes sense of the data and provides a business with all the necessary information in order to make better informed business decisions. They play a vital role in helping businesses make informed decisions and remain competitive in the market.

A Market Research Analyst, collects and assimilates data from diverse sources, analyses and interprets the data and may provide recommendations based on the findings. They help in identifying and forecasting trends.

With an increased importance for organisations to be dependent on data for decision making, it is the perfect time to start your journey to become a Market Research Analyst.

Click below to choose your degree

Bachelor of Business (Management)
Bachelor of Business (Marketing)
Bachelor of Business Administration
Master of Business Administration
Master of Business Analytics
Master of Management
Master of Marketing

Similar Career Paths

  • Business Intelligence Engineer
  • Data Analyst
  • Data Miners
  • Statisticians

Marketing matters now more than ever and has become a key driver of businesses today. An innovative idea, product, service, technology or business model, alone cannot sustain a company, it needs to be paired with marketing.

Marketing Managers can communicate with people across the world through marketing campaigns and influence customer buying decisions. They plan and oversee various marketing activities such as advertising, product launches, campaigns, social media and events. They are responsible for positioning the brand and managing the promotion of the product or services offered by the company.

A Marketing Manager plays an important role in bringing all the marketing functions together by guiding their team towards a common goal. A high performing marketing team is the key to growth for a company.

Click below to choose your degree

Bachelor of Business (Marketing)
Bachelor of Business Administration
Bachelor of Communication and Media (Digital and Social Media)
Bachelor of Communication and Media (Marketing Communication and Advertising)
Master of Marketing
Master of Media and Communication

Similar Career Paths

  • Events Manager
  • PR Manager
  • Social Media Manager

A Movie Director is a story teller who can highlight global issues, raise awareness, inspire or bring joy to their audiences through the magic of cinema. Directors have an artistic control of a project and decide on the creative vision of a feature film, from shooting through to launch. They are the most important person on a movie set, they’re the person who determines the creative vision and makes all of the film’s biggest decisions.

Film makers now have more opportunities than ever to reach a mainstream, international audience. From social media channels to YouTube, there are many options for young directors to display their talents.

Directors working in movies must make the different creative decisions that help tell a script's story and entertain audiences. This typically requires directors to work closely with cast and crew members from pre-production to post-production to ensure that the project stays true to its meaning and intent.

With the international box office and home entertainment market reaching $101 billion USD in 2019, there is strong demand for young filmmakers to hone their craft in this growing industry.1

References: 

  1. https://www.forbes.com/sites/rosaescandon/2020/03/12/the-film-industry-made-a-record-breaking-100-billion-last-year/

Click below to choose your degree

Bachelor of Communication and Media (Digital and Social Media)
Bachelor of Communication and Media (Screen Media Production)
Master of Media and Communication

Similar Career Paths

  • Actor
  • Advertising Director
  • Editors
  • Marketing Manager
  • Video Director

Nurses are vital in safeguarding public health and positively impact the lives of people and society. They work in different kinds of settings and specialties and may choose to practice in hospitals, nursing homes, ambulatory care, schools, clinics, camps, and shelters.

Nurses and midwives play a vital role in providing health services. These are the people who devote their lives to caring for mothers and children; giving lifesaving immunizations and health advice; looking after older people and generally meeting everyday essential health needs. They are often, the first and only point of care in their communities. The world needs 9 million more nurses and midwives if it is to achieve universal health coverage by 2030.1

There is an increasing demand for qualified nursing professionals to support the UAE’s growing healthcare sector, and choosing a career in nursing will allow you to make a difference at a societal level, by taking on a strategic role in the advancement of a nation’s healthcare sector, develop specialised skills in the application of competent, caring and professional nursing practice in the workplace, as well as furthering your knowledge and appreciation of local, national and global healthcare perspectives.

With 2020 being labelled the International Year of the Nurse and the Midwife, the need for a career in nursing has never been more important.1

References:

  1. https://www.who.int/campaigns/annual-theme/year-of-the-nurse-and-the-midwife-2020

Click below to choose your degree

Bachelor of Nursing (Conversion)
Master of Nursing

Similar Career Paths

  • Director of Nursing
  • Midwife
  • Nurse Educator
  • Nursing Administrator
  • Nursing Consultant
  • Nursing Manager
  • Paramedic
  • Research Nurse

Quantitative Analysts or “Quants,” as they are sometimes called, typically work in the financial industry and use data and data modeling to help manage risk. They often use data models to support investment decisions, which leads to more reliable and consistent results.

People who choose this track typically have backgrounds in mathematics, science, computer science, or engineering. Here, employers are looking less for people with traditional business analytic skills and more for those with an aptitude for scientific thinking. The ability to work with mathematical models is more valuable simply because it offers more concrete results—and avoids the risks associated with human reasoning.

Business Analytics specialists enable organisations to understand gathered data, allowing them to measure business performance and use analysis to know their users’ wants and needs. Analyzing data allows an understanding of both the business and the industry in which it operates, ensuring that a company is able to make choices that help them grow.

As more businesses rely on data acquisition to help maintain a competitive advantage, the need for qualified Business Analytics specialists has never been higher.

Click below to choose your degree

Bachelor of Business Administration
Bachelor of Computer Science (Big Data)
Master of Business Administration
Master of Business Analytics
Master of Marketing

Similar Career Paths

  • Business Intelligence Analyst
  • Data Engineer
  • Data Scientist
  • Hedge Fund Manager
  • Management Consultant
  • Market Research Analyst

Robots are changing our lives and there are endless possibilities on what a robot can do. In the 21st century, where automation is advancing and society is becoming more dependent on technology, Robotics Engineers are required to keep up with this trend.

Robotics Engineers conduct research, design, build and test machines, robots and robotic systems/softwares to do automated jobs in various industries such as manufacturing, medicine, aerospace and mining.

With the help of their creations, Robotic Engineers make jobs easier, safer and efficient. They build machines which can replicate human actions and the goal is to program machines to do repetitive and hazardous jobs.

Will the robot you design benefit the lives of future generations? Choose the career of a Robotics Engineer to begin your journey today.

Click below to choose your degree

Bachelor of Computer Science
Bachelor of Engineering (Honours) - Computer Engineering
Bachelor of Engineering (Honours) - Mechanical Engineering
Master of Engineering Management
Master of Information Technology Management

Similar Career Paths

  • Automation Engineer
  • Research Engineer

Every building or structure that we see standing, is the work of a Structural Engineer. Structural Engineers create structures that uphold safety.

Structural Engineers are crucial in the construction process and play a role from conception to the completion of a project. They are highly skilled and creative professionals who design the strength and stability of a building or structure.

By 2050, approximately 68% of the world’s populations will live in urban areas.1 With the growing needs of the people and rapid urbanization, infrastructure solutions are needed to cope with the rising problems and higher living standards of the people. The demand of Structural Engineers will always be there as the demand of new construction and infrastructure project grows.

The UAE is recognized as a metropolis through the rapid development of its skyscrapers over the past 20 years. Will you be the Structural Engineer who designs the next Burj Khalifa?

References:

  1. https://www.un.org/development/desa/publications/2018-revision-of-world-urbanization-prospects.html

Click below to choose your degree

Bachelor of Engineering (Honours) - Civil Engineering
Master of Engineering Management

Similar Career Paths

  • Civil Engineer
  • Construction Manager
  • Consultant

Businesses deal with some type of material or product on a daily basis which makes the supply chain management an integral part of a business.

Supply Chain Planner ensures that products and services are delivered at the right time and place with the right quantity and quality which is critical for customer satisfaction.

A Supply Chain Planner manages and monitors inventories. They forecast the sales and production to ensure production continuity and to maintain suitable stock levels depending on the anticipated demand. They analyse the current processes of the business and identify methods to reduce costs, control and replenish the inventory, and distribution of products.

A well planned and efficient supply chain can directly impact the success and overall performance of a business as well as customer satisfaction. Effectively managing  your supply chain can yield  benefits such as reduced costs, improving inventory management and reducing delays.

Click below to choose your degree

Master of Supply Chain Management

Similar Career Paths

  • Inventory Planning and Control specialist
  • Logistics Analyst
  • Operations Manager
  • Procurement Specialist
  • Store Manager
  • Supply chain Analyst
  • Warehouse Manager

As business are moving their operations, processes and communications online, Systems Analysts have become an integral part of an organization. A 7 percent growth is projected in the employment for Systems Analyst from 2019 to 2029 which is faster than the average of all occupations.1

A Systems Analyst, uses information technology along with analysis and design techniques to solve business problems. They maintain and improve computer systems for an organisation and are responsible for all information technology used by an organisation such as hardware, software and cloud services.

Systems Analyst identifies the changes needed in an organisation, design systems to implement changes and train others to use the system.

Become a Systems Analyst, and cater to the businesses needs to integrate technology and information security.

References:

  1. https://www.bls.gov/ooh/computer-and-information-technology/computer-systems-analysts.htm

Click below to choose your degree

Bachelor of Business Information Systems
Bachelor of Computer Science
Master of Information Technology Management

Similar Career Paths

  • Computer Systems Consultants
  • Information Systems Analysts
  • Systems Architects
  • Systems Developers

The gaming industry is flourishing as video games are enjoyed by people of all ages, allowing them to step in to an alternate reality. Due to the growing demand, the video gaming market is expected to be worth over USD 200 billion by 2023.1

Video games are extremely complex, from the storyline to every possible action a player may choose, millions of codes are written. A Video Game Developer is responsible for the content and environment of every game.

A Video Game Developer is a software developer. They design, program and develop games which includes programming console, mobile and computer video games. They turn ideas, drawings and rules in to a playable game with sound and visuals by writing a code.

With brand new, innovative gaming consoles launching in 2020, it is the perfect time to become a Videogame Developer.

References:

  1. https://www.statista.com/statistics/292056/video-game-market-value-worldwide/

Click below to choose your degree

Bachelor of Business Information Systems
Bachelor of Communication and Media (Digital and Social Media)
Bachelor of Communication and Media (Screen Media Production)
Bachelor of Communication and Media (Visual Communication Design)
Bachelor of Computer Science
Bachelor of Computer Science (Game and Mobile Development)
Master of Media and Communication

Similar Career Paths

  • Animators
  • Software Developer
  • Technical Support Specialist

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