Bachelor of Communication and Media (Visual Communication Design)
3 Years Bachelor Degree
4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)
AED 57,551 / USD 15,681
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in
Design, and the process of design making, is in all aspects of today’s media world. From the more traditional graphic design and layout design, to the world of digital media design – thumbnails, social media design and social media branding, to video design, almost every type of media created today includes design process and design making. Designers are not only adept at creating the visuals needed for today’s communication, designers are also expert communicators, and able to communicate clear, concise and compelling messages in a wide range of formats.
The Visual Communication and Design Specialization offers students an in-depth look into visual communication, graphic design, and the use of visual media in the world of media making. Students are introduced to a process based approach to media making and visual communication projects, focusing on the intricacies of design, layout, visuals, text, font, color, and all other aspects of design work.
Course work in this specialization is project based and process based, and students will put their skills, creativity and media making into practice from their first trimester. You won’t be designing just to design, your work and projects will focus on solving, or offering solutions, to real-world problems and situations. Instead of designing a poster for fun, you’ll design a poster for a social campaign that you create. Instead of talking about how design work can provide innovative solutions to problems, you’ll design projects to solve real-world problems. The projects you’ll work on will give you experience as a graphic designer, user-experience designer, social media content designer, and even prepare you to be a design entrepreneur.
Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.
Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:
|School System||Bachelor Degree
with Integrated Freshman Year (4 Years)
with Advanced Entry (3 Years)
|UAE (Al-Thanawiyya Al-Aama)||Elite or Advanced Track 70%, General Track 75%||N/A|
|Arab Countries (Al-Thanawiyyah Al-Aama)||70%||N/A|
|American High School Diploma||Overall average grade of C
(70% or 2.5/4.0)
|Overall average grade of C
(70% or 2.5/4.0) + SAT 1100
|Bangladesh (HSC)||GPA of 3.0 / 5.0||GPA of 4.0 / 5.0|
|British GCE Curriculum||Minimum 5 IGCSE/GCSE subjects and
2AS/ 1A level subject(s)
|Minimum 5 IGCSE/GCSE subjects and minimum of "CCD" in A levels|
|Chinese Senior High School||60%||80%|
|International Baccalaureate Diploma||20 Points||25 Points|
|India (CBSE & ICSE) Grade 12||50%||65%|
|Iran (Pre-University Certificate)||11||14|
|Nigeria (WAEC & NECO)||Minimum of 7 subjects with no more than 1 "Pass"||N/A|
|Pakistan (Higher Secondary School Certificate)||50%||60%|
|CIS Countries (Attestat)||Average 3/5||N/A|
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
- Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:
|English Language Testing||Bachelor Degree
with Integrated Freshman Year (4 Years)**
with Advanced Entry (3 Years)*
|IELTS (Academic)||Overall IELTS (Academic) score of 5.0 &
Minimum score of 5.0 in Reading & Writing
|Overall IELTS (Academic) score of 6.0 &
Minimum score of 6.0 in Reading & Writing
Minimum score of 5.0 in Listening & Speaking
|Internet-based TOEFL||61||79 with not less than 20 in Writing,
18 in Reading, 17 in Listening, 16 in Speaking
|Computer based TOEFL||173||213 with a 4.0 TWE/Essay Writing|
|International paper based TOEFL***||500||550 with a 4.0 TWE/Essay Writing|
|EmSAT Achieve – English||1100||1400|
* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in Reading or Writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.
** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in Reading and Writing (or equivalent) are eligible for advanced standing for English language subjects.
*** Students admitted under this criterion must complete the test at AMIDEAST.
In some cases, you may be credited with advanced standing (status/exemptions) on the basis of work you have already completed at another recognised high school.
If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system.
To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.
Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.
Please ensure that all these documents accompany your application for admission form submittal:
- An original or certified copy of your secondary school records
- A Statement or Certificate of Completion of secondary school
- Proof of your English language proficiency
(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)
- UAE ID (if applying from within the UAE)
- A copy of your passport (and Residence Visa, if resident in the UAE).
Additionally, if you are seeking advance standing in your chosen program:
- Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.
All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.
Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.
You must have your secondary school records and Certificates of Completion certified by:
- The issuing Board of Secondary Education OR a recognised authority for secondary education
- The Ministry of Foreign Affairs in the host country
- The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs.
In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.
If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.
To qualify for the Bachelor of Communication and Media (BCM), a candidate shall accrue an aggregate of at least 144 credit points comprising of core subjects, major subjects, electives and final year project.
Choose 1 Elective from the following options
Choose 3 Electives from the following options
Choose 1 UAE Studies Subject
Choose 1 Elective from the following options
Take 1 Arabic Language Subject or Challenge Test
Final General Elective Requirement
Students who graduate with a Visual Communication & Design degree will be ready to join the creative industries workforce as designers, creative specialists, animators or advertising specialists. You won’t be tied down to one particular industry or company. All businesses and companies need designers, all departments need design specialists on their team. This demand isn’t going to subside anytime in the near, or distant, future. You’ll also graduate with an extensive, professional portfolio of your work, making you an extremely employable candidate for any design related job.
For more on why this major is a good choice, and what skills you can expect to learn and develop in the program, see what some of our Visual Communication & Design students have to say.
“What I like most about my specialization is the working process, the way I can bring my ideas to life. I have total freedom on the topics I work on and the medium to use. I can express myself through my projects. I've learned the principles of design and how to effectively deliver a message through visuals as well as learning how to develop my ideas into something meaningful. I acquired a skill of self-reflection, where I can look back at my work from a consumer's point of view and see what I can improve.”
“One of the important things I've learned during my studies is how to use creative tools such as Adobe Illustrator, Photoshop, Indesign etc. to articulate and design my ideas. Additionally, pitching and presenting my projects has drastically enhanced and developed my communication and public speaking skills. The industry is growing rapidly, and the increase in demand for designers (especially graphic designers) and creative visual communication artists is what makes the Media program very powerful.”
Accreditation and Recognition
All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.
Students will be issued a UOW Australia degree upon graduation.
Dr Michael L Mallory
Dr Michael L. Mallory is the Program Director for Media & Communication at the University of Wollongong in Dubai (UOWD). He teaches a wide range of courses in the Bachelor of Communication and Media (BCM) and Master of Media and Communication (MMC) degreesRead More