Bachelor of Communication and Media (Marketing Communication and Advertising)
3 Years Bachelor Degree
4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)
AED 57,551 / USD 15,681
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in
Our Bachelor of Communication and Media major in Marketing Communication and Advertising (previously known as Bachelor of Communication and Media: Marketing and Advertising), will help you to develop skills in the delivery of coordinated messages about products and services, through various channels, such as television, radio, social media and experiential activities.
You will learn how to research, plan, execute and manage marketing campaigns and acquire skills in issue management, communications technology, product publicity, crisis communication, and media relations. You will gain an understanding of the components of the marketing mix, which will help you devise integrated marketing communication strategies effectively for brands.
Through practical projects, you will learn to critically analyse business and organisational issues in local, national and international contexts and use effective and creative strategies to construct and evaluate campaigns, while developing a strong understanding of the core fundamentals of marketing communications and advertising.
If you are interested in becoming a Graphic Designer, Entrepreneur, Journalist, Marketing Manager or Creative Specialist, then the Bachelor of Communication and Media major in Marketing Communication and Advertising is for you.
Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.
Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:
|School System||Bachelor Degree
with Integrated Freshman Year (4 Years)
with Advanced Entry (3 Years)
|UAE (Al-Thanawiyya Al-Aama)||Elite or Advanced Track 70%, General Track 75%||N/A|
|Arab Countries (Al-Thanawiyyah Al-Aama)||70%||N/A|
|American High School Diploma||Overall average grade of C
(70% or 2.5/4.0)
|Overall average grade of C
(70% or 2.5/4.0) + SAT 1100
|Bangladesh (HSC)||GPA of 3.0 / 5.0||GPA of 4.0 / 5.0|
|British GCE Curriculum||Minimum 5 IGCSE/GCSE subjects and
2AS/ 1A level subject(s)
|Minimum 5 IGCSE/GCSE subjects and minimum of "CCD" in A levels|
|Chinese Senior High School||60%||80%|
|International Baccalaureate Diploma||20 Points||25 Points|
|India (CBSE & ICSE) Grade 12||50%||65%|
|Iran (Pre-University Certificate)||11||14|
|Nigeria (WAEC & NECO)||Minimum of 7 subjects with no more than 1 "Pass"||N/A|
|Pakistan (Higher Secondary School Certificate)||50%||60%|
|CIS Countries (Attestat)||Average 3/5||N/A|
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
- Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:
|English Language Testing||Bachelor Degree
with Integrated Freshman Year (4 Years)**
with Advanced Entry (3 Years)*
|IELTS (Academic)||Overall IELTS (Academic) score of 5.0 &
Minimum score of 5.0 in Reading & Writing
|Overall IELTS (Academic) score of 6.0 &
Minimum score of 6.0 in Reading & Writing
Minimum score of 5.0 in Listening & Speaking
|Internet-based TOEFL||61||79 with not less than 20 in Writing,
18 in Reading, 17 in Listening, 16 in Speaking
|Computer based TOEFL||173||213 with a 4.0 TWE/Essay Writing|
|International paper based TOEFL***||500||550 with a 4.0 TWE/Essay Writing|
|EmSAT Achieve – English||1100||1400|
* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in Reading or Writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.
** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in Reading and Writing (or equivalent) are eligible for advanced standing for English language subjects.
*** Students admitted under this criterion must complete the test at AMIDEAST.
In some cases, you may be credited with advanced standing (status/exemptions) on the basis of work you have already completed at another recognised high school.
If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system.
To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.
Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.
Please ensure that all these documents accompany your application for admission form submittal:
- An original or certified copy of your secondary school records
- A Statement or Certificate of Completion of secondary school
- Proof of your English language proficiency
(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)
- UAE ID (if applying from within the UAE)
- A copy of your passport (and Residence Visa, if resident in the UAE).
Additionally, if you are seeking advance standing in your chosen program:
- Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.
All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.
Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.
You must have your secondary school records and Certificates of Completion certified by:
- The issuing Board of Secondary Education OR a recognised authority for secondary education
- The Ministry of Foreign Affairs in the host country
- The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs.
In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.
If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.
To qualify for the Bachelor of Communication and Media (BCM), a candidate shall accrue an aggregate of at least 144 credit points comprising of core subjects, major subjects, electives and final year project.
BCM core subjects serve the purpose of providing students with a general foundation in the areas of media and communication and equip students with the skills and background necessary. All students must complete 8 subjects as follows:
- Introduction to Communication and Media Studies
- Global Media and Culture
- Media Ethics and Law
- Making Media
- Understanding Research Practice
- Global Media and Social Justice
- Media Ethnographies
- Emerging Issues in Media and Communication OR The Future of Work
The BCM (Marketing Communication and Advertising) students are required to complete 7 subjects from below:
- Business Communications
- Marketing Principles
- Public Relations Concepts
- Advertising Practice and Creative Strategies
- Collaborative Production Workshop
- Digital Marketing
- Corporate Identity and Branding
In the final-year project (Integrated Marketing Communications Strategy), students will integrate and apply what they have learned throughout their academic work and field experiences, preparing them for their future career path.
BCM students are required to complete 8 elective subjects in alignment with the official degree planner. Students are highly encouraged to complete media and communications related electives and to use the option of applying for an internship to gain valuable experience whilst receiving credit towards their degree.
All students eligible for advanced entry (3 years) are required to complete at least one subject in each of the following general education categories: UAE Studies, Islamic Studies and Arabic Language. Students also have the option to complete these subjects as part of their general electives.
|General Education Subjects|
|Islamic Studies||Muslim Societies Across the Ages: Traditions, Secularism and Modernity|
|UAE Studies||UAE and International Relations OR Society and Environment OR Public Health OR Urban Sociology|
|Innovation & Entrepreneurship||Innovation & Entrepreneurship|
|Arabic Language||Arabic I OR Arabic II|
Accreditation and Recognition
All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.
Students will be issued a UOW Australia degree upon graduation.
Dr Michael L Mallory
Dr Michael L. Mallory is the Program Director for Media & Communication at the University of Wollongong in Dubai (UOWD). He teaches a wide range of courses in the Bachelor of Communication and Media (BCM) and Master of Media and Communication (MMC) degreesRead More