Digital & Social Media Bachelor's Degree

Bachelor of Communication and Media (Digital and Social Media)

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

3 Years Bachelor Degree
(24 subjects)

4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)

Classes commence

September (Autumn)

January (Winter)

April (Spring)

Yearly Fees*

AED 57,551 / USD 15,681
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in

Social Media, and social media platforms, play an integral role in society, and in our lives, today. Love them or hate them, we can’t live without them. We use social media to communicate, to share, to shop, to start businesses, grow brands, and to explore the world around us. Studying social media is a relatively new phenomenon and is often misunderstood. The study of social media is more than simply playing with social media, more than simply posting on Instagram or Tik Tok. Studying social media is about understanding the social media platforms of today, so we’re ready to be the content creators of tomorrow.

The Digital and Social Media Specialization gives students an opportunity to learn, explore, analyze and create media in the current digital media landscape. Students are introduced to a process based approach to media making – which we call media design – that includes design thinking, design making and design breaking and is fundamental to the media making and consuming experience.

Courses in this major are all project based. Your projects will be in the form of a digital artefact – public facing work on a social media platform. You’ll be using Instagram, or Tik Tok, or YouTube, or Twitch, to build a project that you design, about a topic of your choosing. These projects start very small, at the beginning of your degree, but you have the opportunity to work on them across subjects, across trimesters, even across years. These projects are designed to give you real-world experience, and often replicate the type of work you would do as a social media manager, content creator, copywriter, brand ambassador, digital marketer, entrepreneur, or small business owner.

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Program Selection Guide

Entry Requirements

Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.

Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:

School System	Bachelor Degree Advanced Entry (3 Years)	Bachelor Degree Direct Entry (4 Years)
UAE Al-Thanawiyya Al-Aama	N/A	Elite or Advanced Track 70%, General Track 75%
Arab Countries Al-Thanawiyyah Al-Aama	N/A	70%
American High School Diploma	Overall average grade of C (70% or 2.5/4.0) + SAT 1100	Overall average grade of C (70% or 2.5/4.0)
Bangladesh HSC	GPA of 4.0 / 5.0	GPA of 3.0 / 5.0
Brazil Brazil Higher Secondary Certificate	N/A	60%
British GCE Curriculum	Minimum 5 IGCSE/GCSE subjects and Minimum of “CCD” in A levels	Minimum 5 IGCSE/GCSE subjects and 2AS/ 1A level subject(s)
Chinese Senior High School	80%	60%
Colombia Título de Bachiller Académico	N/A	3 out of 5 or 6 out of 10
International Baccalaureate Diploma	25 Points	21 Points
India CBSE & ICSE, Grade 12	65%	50%
Iran Pre-University Certificate	14	11
Japan Upper Secondary School Diploma	3.8 out of 5	2.5 out of 5
Kenya	60	31
Mexico	N/A	6 out of 10
Nepal School Leaving Certificate Examination	3 out of 4	2.3 out of 4
Nigeria WAEC & NECO	N/A	Minimum of 7 subjects with no more than 1 “Pass”
Pakistan Higher Secondary School Certificate	60%	50%
CIS Countries Attestat	N/A	Average 3/5
South Korea CSAT	77.5%	70%

Notes:

All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
All students applying from non UAE MoE curriculum must provide an equivalency of their Secondary School Certificate from the Ministry of Education, UAE; stating the completion of Grade 12.
A student who does not satisfy the criteria for Equivalency of Secondary School Certificate, may be subject to conditional admission, based on receiving a Letter of No Objection to Conditional Admission issued by the Ministry.

English Language Requirements

At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:

English Language Testing	Bachelor Degree Advance Entry (3 Years)*	Bachelor Degree Direct Entry (4 Years)**
IELTS Academic	Overall IELTS (Academic) score of 6.0 & Minimum score of 6.0 in Reading & Writing Minimum score of 5.0 inListening & Speaking	Overall IELTS (Academic) score of 5.0 & Minimum score of 5.0 in Reading & Writing
TOEFL Internet-based	79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking	61
TOEFL Computer based	213 with a 4.0 TWE/Essay Writing	173
TOEFL*** International paper based	550 with a 4.0 TWE/Essay Writing	500
EmSAT Achieve – English	1400	1100

Notes:

* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in reading or writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.

** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in reading and writing(or equivalent) are eligible for advanced standing for English Language subjects.

*** Students admitted under this criterion must complete the test at AMIDEAST.

Credit for Prior Learning

If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system.

To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.

Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.

Supporting Documentation

Please ensure that all these documents accompany your application for admission form submittal:

An original or certified copy of your secondary school records
A Statement or Certificate of Completion of secondary school
Proof of your English language proficiency

(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)

UAE ID (if applying from within the UAE)
A copy of your passport (and Residence Visa, if resident in the UAE).

Additionally, if you are seeking advance standing in your chosen program:

Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.

Applicants who completed high school within UAE

All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.

Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.

In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.

Applicants who completed high school outside UAE

You must have your secondary school records and Certificates of Completion certified by:

The issuing Board of Secondary Education OR a recognised authority for secondary education
The Ministry of Foreign Affairs in the host country
The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs.

In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.

In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.

If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.

For more information or assistance on attesting documents from outside UAE, click here.

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Program Structure

To qualify for the Bachelor of Communication and Media (BCM), a candidate shall accrue an aggregate of at least 144 credit points comprising of core subjects, major subjects, electives and final year project.

Everything has to start somewhere, and this is where our media journey starts. This subject will give you a framework for studying about, and making, media. In this class you’ll be setting yourself up for success in the BCM program, which will include starting your WordPress blog site, establishing your presence online, and working on your first media artefacts. This subject also examines current communication practices and strategies, with a focus on how different technologies are integrated with our professional, social and political lives.

Communication across cultures, and across the globe, is something we do on a daily basis. Every time we open Instagram, Tik Tok, Netflix, YouTube, or any other digital media platform, we’re participating in cross-cultural communication. Understanding the intricacies and issues associated with cross-cultural communication is key to our capacity to thrive in diverse workplaces. This subject introduces students to the key issues of intercultural communication, and how these interrelate with developments in transnational media industries and practices.

It’s important to realize that how we act and what we do impacts the people around us. This is especially the case with communication being instant, and constant. Deciding what’s right and wrong, what’s ethical or unethical is a life-long process, one that takes constant attention. As professional communicators, the more we know about the media-related issues happening in society, and the world, the better off we’ll be. This subject provides students with a strong introduction to a range of topics, including fake news, targeted advertising, open source content, big data, corporate responsibility, hate speech (in the form of either racism and/or sexism), cyberfeminism, whistleblowers and even the use of drones.

This program, first and foremost, is a practice based program, focused on making media and media artefacts. All subjects will have a making component, but this subject is the core media making subject. You’ll learn about the way we approach media making (process), as well as the two key principles we follow in our media making – FIST and FEFO. FIST stands for Fast, Simple, Inexpensive and Tiny. We often think we need lots of fancy and expensive things to make media, but the reality is, we don’t. We focus on fast, rapid iteration of media making, starting off simple and tiny, and growing our projects into large, complex projects. This leads to FEFO – Fail Early, Fail Often. We don’t seek perfection, we expect failure, we learn from failure, and we adjust our projects according to what we learn.

Research doesn’t have to be boring, it doesn’t have to be something that only ‘academics’ or ‘researchers’ are allowed to do. We can all be researchers, we can all research issues and topics that have an impact on our day to day lives, and the lives of those around us. This subject examines the nature and practice of research in media and communication careers, as well as the ways in which media and communication professionals report on research across many disciplines. We look at what makes research – and research communication – messy, creative and ethically challenging.

Media and Media technology are, by definition, emergent. The way we practice and make media, the way we communicate, and the platforms we use to communicate, all change over time, and these are changes that emerge from the natural growth and evolution of people and society. This subject introduces students to the process of media convergence, emphasizing the way in which digital media driven technological change is accompanied by changes in the way we work, socialize and communicate. We look at current and emerging topics like Web3, NFTs, emerging social media platforms like Tik Tok, while paying particular attention to audience, use-value of digital/social media and user experience.

Choose 2 Electives from the following options

The main way we communicate today is through the use of visuals – images, videos, animations, posters and other forms of design work. This subject introduces students to the world of visual communication and design, focusing on design process, design practice and design output. Being able to communicate visually is an important skill in today’s media world, and this subject will equip students with basic design and communication skills for use in all areas of media, design, business and the creative industries.

It’s estimated that over 1 billion hours of video is watched every day, on YouTube. This doesn’t include other video streaming platforms like Netflix, Hulu, Amazon, Apple TV, Tik Tok, etc. We live in a world where video production and consumption is everywhere, and being able to create and produce quality videos is a key skill in today’s media world. This subject introduces students to the process of screen media production, focusing on the production of short videos. Students develop foundational skills in key elements of screen media production including composition, lighting, camera techniques, audio, editing and post- production.

Marketing is essential for all organizations including manufacturers, wholesalers, retailers, professional services firms including lawyers, accountant and architects, and non-profit institutions including charities and museums. Marketing is a set of activities and processes for creating, communicating and delivering offerings and facilitating satisfying exchange relationships in a way that delivers value for consumers and society. This subject will introduce students to the process of defining and segmenting a market, focusing on how companies, brands, products and services can position themselves strongly by identifying and defining their target audience, in order to develop services, experiences and ideas more effectively than their competitors.

Being able to communicate effectively, efficiently and with empathy is vital for success in business and the workplace. This subject offers knowledge and information on how students can become more effective by becoming culturally sensitive and humane communicators, both personally and professionally, in a range of multimodal environments. We examine and discusses the cultural, organizational and personal contexts and processes of communication, including groups, meetings, interviews, public speaking, presentations and writing. Other issues discussed include interpersonal skills, understandings of non-verbal messages, listening practices and building relationships in business and workplaces.

Media can be used for much more than entertainment and fun. Media is a source of information, a way for us to learn about what’s happening in the world. Media is a way for us to learn about the stories of people, communities, cities, and even countries. Often times these are stories of struggle, or of working for a better life. This subject explores issues of justice and social justice, through the storytelling lens of the ‘media’. We’ll explore a range of issues, giving particular attention to how # movements start, spread, and experience success – and failure.

What does it mean to watch movies on a train, wear a fitness tracker, or take selfies at work? Are you a Kpopper? Swiftie? Trekkie? Potterite? Marvelist? What draws people to join and participate in fandoms? This list of fandoms could go on and on, and these groups are often dismissed as obsessive, toxic, or even a waste of time. But these fandoms are, in fact, a way to participate and create media, and the study of fandoms and other forms of media consumption and behavior is the focus of this subject. We use ethnographic research practice as a means of understanding what media users do, and how media use is experienced in material, social and practical ways.

Digital media and the internet have revolutionized every aspect of our lives, reshaping or transcending social and political boundaries. This subject examines: the historical context of global information networks leading to the rise of a network society; the role of cyberculture and cyberpunk in shaping the network society paradigm; as well as contemporary internet dynamics in the context of liquid labor, the attention economy, big data surveillance, hacking culture, cyberwarfare, cryptocurrency, Web3, and NFTs.

Innovation was once something found predominately in business, engineering or IT. Today, the majority of the innovation happening in the world is in Media, and Media Technology (think Web3, cryptocurrencies, Social Media, Web/Mobile Apps, etc.). One of the main reasons for this is the inclusion of design and user experience into the solution making that happens with innovation. When we set out to find solutions to problems, we need to put the people at the center of the solution. This subject does exactly that, while focusing on activities in startups, innovation hubs, incubators, accelerators and co-working spaces, as well as in creative and cultural industry precincts and other emerging areas of ‘smart cities’.

Gaming and game culture is a huge part of the world of digital media. Gaming is much more than sitting around talking about meta strategies with friends. Gaming is a culture, it’s a way to learn, create, innovate, and of course, to have fun. This subject investigates the emergence of digital game cultures as a key element of the global creative economy. We analyze games from the perspectives of both players and industries, starting with the early days of console and board gaming, and then moving to more current forms and formats of gaming, such as Mobile gaming, very high end computer gaming, the explosion of the Battle Royale Genre, Live Streaming, and eSports.

Choose 1 Elective from the following options

Cultures, places and lives are built from stories. Listening to stories activates our imagination and the act of telling stories allow us to achieve understanding of experiences that are not our own. This subject introduces students to the fundamentals of transmedia storytelling focusing on the use of audio-visual, time-based and screen forms. By engaging with different modes of storytelling in historical and contemporary practices, students develop practical skills including basic script development, storyboarding and cinematography.

Documentaries focus on the stories of people, places and events, often times bringing underrepresented or untold stories to a global audience. Documentary filmmaking is one of the most exciting growth areas in contemporary cinema. This subject introduces key traditions and innovative forms of documentary film making from across the world. The subject expands on key production skills including pitching film projects, writing documentary treatments, lighting and mise-en-scene, filming, working with human subjects on camera, editing and finally, strategies for sharing your documentary with the world.

Streaming services and platforms like Netflix, Apple, Amazon, Disney+, Hulu, etc., allow us to consume more culture than ever before. An industry that was once owned and controlled by Hollywood, the sharing of content – TV series, Movies, games, and even music – is wide open and widely available. How has this disruption changed the content creation industry? How have series like Money Heist, Squid Game, or even The Queens Gambit, changed the way we consume and experience media and culture? This subject explores these topics and more, and you’ll have the chance to create your own TV series pilot episode as part of the course.

The focus of this subject is to provide an understanding of advertising practice and the opportunity to explore creative aspects of advertising strategy. The subject will describe advertising role in marketing and public relations, highlight ethical and regulatory issues around advertising, introduce students to the concept of brand positioning, explain the concept of advertising planning and strategy process, consider media opportunities and constraints, and encourage students to engage with the advertising creativity process and creative media strategies.

This subject provides an introduction to the relational and communication concepts that underpin public relations. The aim is to provide the concepts to compare, debate, and evaluate different approaches to public relations from a theoretical perspective. Key concepts studied include management and organization of public relations; social media and associated analytics; audiences, stakeholders and publics; media relations; issues and crisis management; creativity and communication. A social innovation orientation is adopted to emphasize the dynamics of change, power and ethics.

At the corporate level, within public relations and marketing, managing and communicating about corporate brands, building corporate identity, and protecting corporate reputation are key issues for entities seeking competitive advantage. This remains the case whether entities are global or local, large or small, commercial or non-profit. It is therefore important to understand these complex and interlinking issues. As fundamental elements of corporate identity and branding programs, key concepts or topics covered within this subject include: corporate communications, corporate public relations, corporate reputation; organizational identity; ethical corporate identity; corporate social responsibility (CSR); visual identity; relevance and impact of social media and the Internet; and the development and use of corporate stories.

Choose 1 UAE Studies Subject

The societies and places in which we live are very complex, and the interactions of individuals, as well as social institutions, have a direct impact on the life path we take. This course provides an engaging and accessible introduction to urban sociology and the study of cities, with particular focus on the experience of the UAE and Dubai. We’ll examine a number of substantive urban topics, including but not limited to the growth of cities and urban spaces in the UAE, sustainable development and practices, and the ‘built’ environment.

This course will introduce Public Health as an interdisciplinary science concerned with topics central to the population of U.A.E and on a wider scale of GCC region with regard to their physical, mental, and social well- being. The course focuses on current pertinent public health problems, assessing causation and examining intervention and management strategies at personal, social, and organizational levels.

This course offers an overview of the UAE’s rapidly emerging significance and its increased roles in global networks of international relations and diplomacy. Within that overview, the course examines the internal dynamics of the UAE, in particular, the priorities that emerge from a specific workforce dependency, a construction and tourism industry that looks ‘East’ as much as it does ‘West’. Thus the new ‘Look East’ policy complements the country’s historical partnership with the Western states. With the expansion of its global ties and relations, the UAE also becomes more sensitive to transnational issues, such as immigration, fluctuations in international markets or terrorism.

This subject aims to provide an understanding of relations and interactions between society and environment, including impact of societies on the Earth and its processes. Topics covered include the agricultural, industrial and urban revolutions; governance of environments; Indigenous land management; climate change; sustainability; and environmental impacts in the context of the Anthropocene.

Take 1 Arabic Language Subject or Challenge Test

Language is key to everything we do. From verbal communication and the way we talk, to non-verbal communication and the emojis we use in our text messages, to the visuals we use to construct compelling visual stories, language is how we communicate. Living, studying and working the UAE, having a basic understanding of Arabic language can give you a huge competitive advantage. This introductory subject provides some of the basics of Arabic language, and you’ll leave this subject able to communicate on a basic, conversational level.

What are the future ways of working that will shape the experiences of media and communications graduates? What economic, technological and social changes are reshaping how sustainably we work? In this subject, we look at the transformation of work with a focus on the communication practices that enable us to navigate complex work situations skillfully. You’ll be introduced to the use of reflective narrative practice in ethical self-development. This extends to an interview-based project in collaboration with a professional whose work is relevant to their specific interests and career hopes.

When we think of gaming, and making games, we may think about coding and computer science. But, in fact, the most successful and popular games are those that offer an experience, build a world and story for the players to inhabit, and make the players want to keep coming back. This subject focuses on designing the gaming experience, including concept development, the premise of the game, character development, game economies, rules, and strategies for making games fun. You’ll also design your own board game, focusing the process of designing experience and user experience.

How we live, how we experience life, people, places and spaces are all changing – rapidly. One of the driving forces behind these changes is digital media, social media, and technology. Our day to day interactions and communication are no longer confined to physical spaces. Today we here about this as the metaverse, but before the metaverse, we had chatrooms, forums, messaging applications, and a multitude of other ways to interact, virtually. How will the continued development of the metaverse, Web3 and NFTs shape our virtual interactions in the future? How will we consume culture – music, movies, games, art – in the future? Will all the concerts we attend be in the metaverse? Will we attend sporting events in the metaverse? This subject is a very futuristic subject, but also a very practical subject, as much of what we consider futuristic is already happening.

This is the culmination of your Digital and Social media major and subjects. By now, you have extensive experience in creating and working on digital artefacts, and this subject allows you to continue working on previous digital artefacts, or start an entirely new project. Weekly seminars are organized to discuss conceptual paradigm shits in digital and social media, as well as ideation, reframing, and prototyping techniques in project development. The main focus of this subject, and the project, is process – ideation, iteration, making, testing and feedback – which has been embedded into every project you’ve made in the program. Don’t forget FIST and FEFO – just because this is a final project doesn’t mean failures won’t happen – they will, embrace them, learn from them, make better because of them.

Collaboration is difficult, working with other people can be challenging, and in this subject, we’ll be collaborating on one trimester long project. When you’re working in the media industry, you’ll likely be working with a team of people, where everyone has an area of expertise, video editing, copywriting, design, photography, etc. For this subject, we’ll be tapping into your expertise to make our project – Barely 20. Barely 20 is a printed magazine project where you create all aspects of the magazine – design, layout, stories, photos – and you’re also in charge of marketing and promoting the magazine. This will be a lot of work, it will be challenging, but it will also be fun and rewarding, and in the end, you’ll have a magazine to show for your work.

Choose 2 Electives from the following options

Hollywood has long been the center of film production and the movie industry. This, however, is changing, fairly rapidly. From Bollywood in India, to Nollywood in Nigeria, film today is much more than Hollywood. This subject explores the cultural and political meanings of film genres in the global marketplace, focusing on the key genres of crime, comedy, melodrama and the western. We also look at East West dialogues, such as American remakes of Japanese horror, or Chinese adoption of the Western blockbuster model. Screen writing and script writing are the focus of your creative output in this class, giving you practical experience in writing for screen media and movie making.

Final General Elective Requirement

This course aims to provide students with critical thinking perspectives about the relationship between history, religion and culture, in this case, the formation of Islamic culture(s). A sociological introduction to the study of Islamic culture will introduce students to the emergence of Islam in its 7th century historical context, its relationship to the other monotheistic traditions of the region, its growth into the dominant cultural paradigm of the Near East by the 9th century, alongside its impact and contribution to key fields of medieval science and knowledge. A historical approach will help students acquire familiarity with key Islamic texts, institutions, concepts of authority, traditions of jurisprudence and spirituality, artistic expressions, as well as milestones in Islamic history. The course wraps up with a discussion of issues central to contemporary debates relating to Islamic culture, such as identity, gender, multiculturalism, pluralism, secularism and religiosity.

Program Outcomes

Students graduating with a Digital and Social Media degree will be well-prepared to work in the media industry of today, and tomorrow. Students will have extensive experience conceptualizing, creating, and managing social media projects – including creating, curating and aggregating content, brand management, copywriting and developing communication strategies for growth. Jobs in the social media industry are here to stay, and the demand for people with the skills needed in this industry is only going to grow. You’ll also graduate with an extensive, professional portfolio of your work, making you an extremely employable candidate for any digital or social media related job.

For more on why this major is a good choice, and what skills you can expect to learn and develop in the program, see what some of our Digital and Social Media students have to say.

Testimonial

Sara Aboushady

“What I love most about studying media is the amount of practical and technical work that we are taught to do. This includes how to communicate properly with a specific audience, storytelling, and more technical skills like editing footage, audio, and running a social media account (publicity).”

“For new students looking to join this program, do not feel overwhelmed especially with the technical side of media as I too felt the same way. I didn’t know how to edit, publish blogs or use some of the platforms we use now. However these are all things you will soon learn and find new passion in.”

View my Blog

Accreditation and Recognition

All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.

Students will be issued a UOW Australia degree upon graduation.

Dr Michael L Mallory

Assistant Professor
(Director Media)

Dr Michael L. Mallory is the Program Director for Media & Communication at the University of Wollongong in Dubai (UOWD). He teaches a wide range of courses in the Bachelor of Communication and Media (BCM) and Master of Media and Communication (MMC) degrees

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Bachelor of Communication and Media (Digital and Social Media)

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

Classes commence

Yearly Fees*

Program Selection Guide

Bachelor's Degrees Brochure

Program Structure

Intro to Communication & Media Studies

Global Media & Culture

Media Ethics & Law

Making Media

Understanding Research Practice

Emergent Media

Intro to Visual Communication

Intro to Screen Media

Marketing Principles

Business Communications

Global Media & Social Justice

Media Ethnographies

Future Networks

Digital and Social Innovation

Game Media Industries

Transmedia Storytelling

Documentary

Transnational Media & Culture Industries

Advertising Practice and Creative Strategy

Public Relations Concepts

Corporate Identity & Branding

Urban Sociology

Public Health

UAE and International Relations

Society and Environment – Resources, Challenges, Futures

Arabic Language

Future of Work

Game Experience Design

Future Cultures

Advanced Digital Media Project

Collaborative Production Workshop

Transmedia Storytelling

Documentary

Transnational Media & Culture Industries

Hollywood and Beyond

Advertising Practice and Creative Strategy

Public Relations Concepts

Corporate Identity & Branding

Muslim Societies Across the Ages: Tradition, Secularism & Modernity

Program Outcomes

Testimonial

Accreditation and Recognition

Dr Michael L Mallory

Faculty

Similar Career Paths

Open Day