Bachelor of Communication and Media (Digital and Social Media)
3 Years Bachelor Degree
4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)
AED 57,551 / USD 15,681
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in
Social Media, and social media platforms, play an integral role in society, and in our lives, today. Love them or hate them, we can’t live without them. We use social media to communicate, to share, to shop, to start businesses, grow brands, and to explore the world around us. Studying social media is a relatively new phenomenon and is often misunderstood. The study of social media is more than simply playing with social media, more than simply posting on Instagram or Tik Tok. Studying social media is about understanding the social media platforms of today, so we’re ready to be the content creators of tomorrow.
The Digital and Social Media Specialization gives students an opportunity to learn, explore, analyze and create media in the current digital media landscape. Students are introduced to a process based approach to media making – which we call media design – that includes design thinking, design making and design breaking and is fundamental to the media making and consuming experience.
Courses in this major are all project based. Your projects will be in the form of a digital artefact – public facing work on a social media platform. You’ll be using Instagram, or Tik Tok, or YouTube, or Twitch, to build a project that you design, about a topic of your choosing. These projects start very small, at the beginning of your degree, but you have the opportunity to work on them across subjects, across trimesters, even across years. These projects are designed to give you real-world experience, and often replicate the type of work you would do as a social media manager, content creator, copywriter, brand ambassador, digital marketer, entrepreneur, or small business owner.
Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.
Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:
|School System||Bachelor Degree
with Integrated Freshman Year (4 Years)
with Advanced Entry (3 Years)
|UAE (Al-Thanawiyya Al-Aama)||Elite or Advanced Track 70%, General Track 75%||N/A|
|Arab Countries (Al-Thanawiyyah Al-Aama)||70%||N/A|
|American High School Diploma||Overall average grade of C
(70% or 2.5/4.0)
|Overall average grade of C
(70% or 2.5/4.0) + SAT 1100
|Bangladesh (HSC)||GPA of 3.0 / 5.0||GPA of 4.0 / 5.0|
|British GCE Curriculum||Minimum 5 IGCSE/GCSE subjects and
2AS/ 1A level subject(s)
|Minimum 5 IGCSE/GCSE subjects and minimum of "CCD" in A levels|
|Chinese Senior High School||60%||80%|
|International Baccalaureate Diploma||20 Points||25 Points|
|India (CBSE & ICSE) Grade 12||50%||65%|
|Iran (Pre-University Certificate)||11||14|
|Nigeria (WAEC & NECO)||Minimum of 7 subjects with no more than 1 "Pass"||N/A|
|Pakistan (Higher Secondary School Certificate)||50%||60%|
|CIS Countries (Attestat)||Average 3/5||N/A|
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
- Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:
|English Language Testing||Bachelor Degree
with Integrated Freshman Year (4 Years)**
with Advanced Entry (3 Years)*
|IELTS (Academic)||Overall IELTS (Academic) score of 5.0 &
Minimum score of 5.0 in Reading & Writing
|Overall IELTS (Academic) score of 6.0 &
Minimum score of 6.0 in Reading & Writing
Minimum score of 5.0 in Listening & Speaking
|Internet-based TOEFL||61||79 with not less than 20 in Writing,
18 in Reading, 17 in Listening, 16 in Speaking
|Computer based TOEFL||173||213 with a 4.0 TWE/Essay Writing|
|International paper based TOEFL***||500||550 with a 4.0 TWE/Essay Writing|
|EmSAT Achieve – English||1100||1400|
* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in Reading or Writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.
** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in Reading and Writing (or equivalent) are eligible for advanced standing for English language subjects.
*** Students admitted under this criterion must complete the test at AMIDEAST.
In some cases, you may be credited with advanced standing (status/exemptions) on the basis of work you have already completed at another recognised high school.
If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system.
To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.
Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.
Please ensure that all these documents accompany your application for admission form submittal:
- An original or certified copy of your secondary school records
- A Statement or Certificate of Completion of secondary school
- Proof of your English language proficiency
(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)
- UAE ID (if applying from within the UAE)
- A copy of your passport (and Residence Visa, if resident in the UAE).
Additionally, if you are seeking advance standing in your chosen program:
- Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.
All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.
Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.
You must have your secondary school records and Certificates of Completion certified by:
- The issuing Board of Secondary Education OR a recognised authority for secondary education
- The Ministry of Foreign Affairs in the host country
- The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs.
In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.
If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.
To qualify for the Bachelor of Communication and Media (BCM), a candidate shall accrue an aggregate of at least 144 credit points comprising of core subjects, major subjects, electives and final year project.
Choose 2 Electives from the following options
Choose 1 Elective from the following options
Choose 1 UAE Studies Subject
Take 1 Arabic Language Subject or Challenge Test
Choose 2 Electives from the following options
Final General Elective Requirement
Students graduating with a Digital and Social Media degree will be well-prepared to work in the media industry of today, and tomorrow. Students will have extensive experience conceptualizing, creating, and managing social media projects – including creating, curating and aggregating content, brand management, copywriting and developing communication strategies for growth. Jobs in the social media industry are here to stay, and the demand for people with the skills needed in this industry is only going to grow. You’ll also graduate with an extensive, professional portfolio of your work, making you an extremely employable candidate for any digital or social media related job.
For more on why this major is a good choice, and what skills you can expect to learn and develop in the program, see what some of our Digital and Social Media students have to say.
“What I love most about studying media is the amount of practical and technical work that we are taught to do. This includes how to communicate properly with a specific audience, storytelling, and more technical skills like editing footage, audio, and running a social media account (publicity).”
“For new students looking to join this program, do not feel overwhelmed especially with the technical side of media as I too felt the same way. I didn’t know how to edit, publish blogs or use some of the platforms we use now. However these are all things you will soon learn and find new passion in.”
Accreditation and Recognition
All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.
Students will be issued a UOW Australia degree upon graduation.
Dr Michael L Mallory
Dr Michael L. Mallory is the Program Director for Media & Communication at the University of Wollongong in Dubai (UOWD). He teaches a wide range of courses in the Bachelor of Communication and Media (BCM) and Master of Media and Communication (MMC) degreesRead More