Bachelor of Business (Marketing)
3 Years Bachelor Degree
4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)
AED 57,551 / USD 15,681
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in
Our Bachelor of Business major in Marketing degree (previously known as Bachelor of Commerce: Marketing), will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.
If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Business major in Marketing will prepare you for a career in this dynamic profession. You will be able to pursue a career as an Entrepreneur, Marketing Manager, Management Consultant, Creative Specialist, Journalist and more.
Students also have the opportunity to graduate with a double major by choosing one more specialisation from the list of specialisations offered under Bachelor of Business. Students opting for double major are required to complete an additional 48 cp of subjects from the second specialisation.
Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.
All applicants are required to complete a personal online interview set by the Faculty of Business, as an admission criteria. If required, in-person interviews may be arranged as a second step.
Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:
|School System||Bachelor Degree
with Integrated Freshman Year (4 Years)
with Advanced Entry (3 Years)
|UAE (Al-Thanawiyya Al-Aama)||Elite or Advanced Track 70%, General Track 75%||N/A|
|Arab Countries (Al-Thanawiyyah Al-Aama)||70%||N/A|
|American High School Diploma||Overall average grade of C
(70% or 2.5/4.0)
|Overall average grade of C
(70% or 2.5/4.0) + SAT 1100
|Bangladesh (HSC)||GPA of 3.0 / 5.0||GPA of 4.0 / 5.0|
|British GCE Curriculum||Minimum 5 IGCSE/GCSE subjects and
2AS/ 1A level subject(s)
|Minimum 5 IGCSE/GCSE subjects and minimum of "CCD" in A levels|
|Chinese Senior High School||60%||80%|
|International Baccalaureate Diploma||20 Points||25 Points|
|India (CBSE & ICSE) Grade 12||50%||65%|
|Iran (Pre-University Certificate)||11||14|
|Nigeria (WAEC & NECO)||Minimum of 7 subjects with no more than 1 "Pass"||N/A|
|Pakistan (Higher Secondary School Certificate)||50%||60%|
|CIS Countries (Attestat)||Average 3/5||N/A|
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
- Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:
|English Language Testing||Bachelor Degree
with Integrated Freshman Year (4 Years)**
Advanced Entry (3 Years)*
|IELTS (Academic)||Overall IELTS (Academic) score of 5.0 &
Minimum score of 5.0 in Reading & Writing
|Overall IELTS (Academic) score of 6.0 &
Minimum score of 6.0 in Reading & Writing
Minimum score of 5.0 in Listening & Speaking.
|Internet-based TOEFL||61||79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking|
|Computer based TOEFL||173||213 with a 4.0 TWE/Essay Writing|
|International paper based TOEFL***||500||550 with a 4.0 TWE/Essay Writing|
|EmSAT Achieve – English||1100||1400|
* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in Reading or Writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.
** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in Reading and Writing (or equivalent) are eligible for advanced standing for English Language subjects.
*** Students admitted under this criterion must complete the test at AMIDEAST.
In some cases you may be credited with advanced standing (status/exemptions) on the basis of work you have already completed at another recognised post-secondary institution.
If you are seeking advanced standing status, you will need to submit an official academic transcripts showing all courses studied and the grades obtained, syllabus details (including information on course content) for the courses you have successfully completed and an explanation of the grading system.
To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.
Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.
Please ensure that all these documents accompany your application for admission form submittal:
- An original or certified copy of your secondary school records
- A Statement or Certificate of Completion of secondary school
- Proof of your English language proficiency
(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)
- UAE ID (if applying from within the UAE)
- A copy of your passport (and Residence Visa, if resident in the UAE).
Additionally, if you are seeking advance standing in your chosen program:
- Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.
All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.
Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.
You must have your secondary school records and Certificates of Completion certified by:
- The issuing Board of Secondary Education OR a recognised authority for secondary education
- The Ministry of Foreign Affairs in the host country
- The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs
In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.
If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.
To qualify for the the Bachelor of Business (Marketing), a candidate shall accrue an aggregate of at least 144 credit points comprising of subjects from a common business subjects, specialised subjects required for major, general electives, general education subjects and a final year project.
The common business foundation subjects in the Bachelor of Business degree covers all core disciplines of business and provides a solid understanding of issues facing organisations today. All students are required to complete the following subjects in Year 1:
- Accounting Fundamentals in Society
- Principles of Responsible Business
- Statistics for Business
- Economic Essentials for Business
- Introductory Principles of Finance
- Introduction to Management
- Marketing Principles
- Any one subject from: (1) Business Oriented Information Systems OR (2) Accounting In Organisations OR (3) Economics and Society OR (4) Business Communications
The Bachelor of Business (Marketing) degree offers students with in-depth knowledge and skills required for developing effective marketing strategies in social and business organisations.
Bachelor of Business (Marketing) students are required to complete 8 subjects from specified major subjects offered by the Faculty of Business in Year 2 and Year 3.
- Introductory Marketing Research
- Consumer Behaviour
- Marketing and Digital Communication
- Marketing Effectiveness
- Marketing Strategy
Plus, any three subjects
- Services Marketing
- Digital Marketing
- Integrated Marketing Communications Strategy
- International Marketing
- Tourism Marketing
The Integrative Business Capstone is a subject, to be taken in the final year, that enable students to apply the principles of ethical, socially responsible, and sustainable commerce in a web based designed simulated business environment.
The Bachelor of Business (Marketing) students are required to complete 7 elective subjects in alignment with the official degree planner. Students are highly encouraged to complete business related electives and to use the option of applying for an internship to gain valuable experience whilst receiving credit towards their degree.
All students eligible for advanced entry (3 years) are required to complete at least one subject in each of the following general education categories: UAE Studies, Islamic Studies, Arabic Language and Innovation & Entrepreneurship. Students also have the option to complete these subjects as part of their general electives.
|General Education Subjects|
|Islamic Studies||Muslim Societies Across the Ages: Traditions, Secularism and Modernity|
|UAE Studies||UAE and International Relations OR Society and Environment OR Public Health OR Urban Sociology|
|Innovation & Entrepreneurship||Innovation & Entrepreneurship|
|Arabic Language||Arabic I OR Arabic II|
Accreditation and Recognition
All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.
Also, all business degrees of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).
Students will be issued a UOW Australia degree upon graduation.
Association to Advance Collegiate Schools of Business (AACSB)
The Association to Advance Collegiate Schools of Business (AACSB) provides an international seal of approval for business programs that ensures the educational needs of students are met through high quality, continuous improvement and excellence in education. This globally recognised accreditation has been awarded to only the top five percent of the world’s business schools.
Dr Flevy Lasrado
With a plethora of experience in both academia and industry along with a keen interest in business excellence and innovation, Dr Flevy has extensive knowledge of quality assurance and institutional effectiveness. She is an active researcher and employs blended learning and case-based teaching approach in her classroom.Read More