Beyond the Price Tag: How to Leverage Digital Storytelling in Marketing
In the intricate world of marketing for luxury brands, the efficacy of storytelling emerges as a pivotal strategy
Cyber Security Meets Sustainability: Securing a Sustainable Future
As the world technologically evolves, businesses have started to realize the importance of having a digital platform to reach more customers, especially globally
Ethics vs Business – The IT project manager’s dilemma
Business and technology always go hand in hand! As the world changes, businesses have realized the importance
AI in my classroom by Dr Zeenath Reza Khan
January 2023 began for a lot of us in academia with our social media pages bombarded with news and posts on Microsoft’s bid to invest on ChatGPT, an artificially intelligent text generating tool from OpenAI
Eight Tips to Help You Ace the IELTS Examination
IELTS is the world's most popular and recognised English language assessment test for higher education and global migration, with 3.5 million tests taken in the past year in over 140 countries.
UAE University life: Tips to live your best college life
You have not only made the decision to study in the UAE, but all formalities have been done, and you are set to commence onto your journey to start the next chapter in your life. Even though, everyone’s experience is bound to be different, you and your..